SSA Global
In 2003, SSA Global acquired Baan as well as several other IT companies, including Infinium and EXE. The Internet strategy was questioned, but after extensive research the Baan internet strategy was chosen as the platform for the rest of the SSA Global organization.
In a very short timeframe, all sites were rebranded and more than 100 employees worldwide were trained. The senior management of SSA Global requested a project to be undertaken to analyse and improve the global marketing processes. This resulted in a comprehensive report that was presented to the Vice President Global Marketing.
Read an article that appeared in the magazine CM Focus: Implementing a content management system at SSA Global
Note: SSA Global was acquired by Infor in 2006 and is still running on the same system.
2003: SSA Global Internet
