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Mercedes-Benz

In over 3.5 years within Mercedes-Benz (passenger cars, commercial vehicles, Maybach and smart) a great number of online projects were realised.

At the end of 2007 www.mercedes-benz.nl (more than 4,500 pages) migrated to a new content management system. In May 2008, the site was re-launched with a completely new design. Shortly afterwards all the dealer sites were rolled out. That made Mercedes-Benz Netherlands the first country division worldwide to have their dealer sites in synch with the corporate style. All dealers were trained to maintain their own website.

Used car and smart
In 2006, www.steroccasion.nl went live. Soon thereafter this site was named as the best used-car site by Autoweek. Smart followed suit with www.smartforsure.nl. Early 2008 www.smart.nl got a complete new design.

Online Marketing
In the area of online marketing many online campaigns were realised, paricularly for new model launches. Consequently several processes were optimized and it laid the basis for cross-media communication.
 

www.mercedes-benz.nl in 2006