Chrysler, Jeep & Dodge
In recent years there have been many online projects realised for these three great American brands. In addition to the management of www.chrysler.nl and www.jeep.nl, www.dodge.nl was established in 2006. At that time Dodge was launched as a new brand on the Dutch market.
In 2007, a used-car online solution was developed for each of these brands a and a behavioral targeting solution was implemented to generate more leads.
Online Marketing
Chrysler has done a lot with online marketing. A good example was the viral campaign of a dog peeing against a Dodge Nitro, which caused a lot of commotion. And the successful Dodge web campaign with 3 seductive ladies inviting people to take a test drive.
New websites
Initially , all brand sites were supposed to transfer to a US content management system, but ultimately a Dutch solution was chosen. The result was the launch of the new Dodge website in December 2008. There are a number of newly integrated applications on www.dodge.nl, such as a car configurator, dealer locator, forms and a used-car search engine. Chrysler and Jeep went live in the first quarter of 2009.
www.chrysler.nl
